Now the new metrics should make more sense:Ībsolute Top Impression Percentage - The percent of your ad impressions that are shown as the very first ad above the organic search results. Impression share = impressions / total eligible impressions. You can use impression share to determine whether your ads might reach more people if you increase your bid or budget. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads were eligible to get. Unlike average position, top and absolute top metrics don't tell you the order of your ads compared to others, rather the literal location of your ads on the Search engine results pages. They give you an idea of where your ads are appearing on the page. Top and Absolute top metrics are prominence metrics. In order to understand the new fields your see in ChannelMix, it's important to have a good grasp of Impression Share as well as Top and Absolute Top metrics. Our Google Ads Ad Performance, Ad Group Performance, Campaign Performance, and Keyword Performance datasets have been updated to include these new fields. These new metrics give you a better picture of where your ads are appearing on search pages and are designed to help you optimize your ad position. Pos.) was removed in September of 2019 to make room for top and absolute top impression metrics. What's the story? How should I interpret these new fields? Why is Average Position gone and why are the new fields better? Data Explained What's the story?Īverage position (Avg. Average position is gone, but now I see these Impression Share fields in some of Alight's standard Google Ads datasets.
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